Imagine Performance

IndianTelevision.com reports:

NDTV Imagine CEO Sameer Nair couldn't have wished for a better opening.
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Banking upon a variety of shows like Ramayan and Nachle Ve with Saroj Khan, NDTV Imagine has occupied 5.4 per cent relative market share in Hindi GEC. This places NDTV Imagine ahead of all the newly launched channels - 9X which has 3.7 per cent for the week (20-26 Jan) while Zee TV's sibling Zee Next (launched in December) has just 1.3 per cent channel share.

NDTV Imagine says it has outperformed all other GEC launches in the last four years as far as first week GRP goes.
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Says Nair, "The ratings are a clear indicator of the connect we have made with viewers across the country. It is a good start and we promise to continue to entertain and delight our audiences with fresh and compelling programming." (emphasis mine)

Quantitative data sound cool.

Now check out how Sevanti Ninan marvels at the ingenuity of the channel in the 'Media Matters' column of The Hindu's Sunday Magazine. Since the sarcastic piece has to be read in its entirety, I am not quoting excerpts.